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2019 was a year of contrast for backup and recovery but also confirmed the great health and growth potential in this market. It is, however, at the cusp of a critical change, one that will see vendors pivot to expanded capabilities and new use cases. Those who don’t invest in these new capabilities (organically or through acquisitions) will enter a phase of slow decline, which may not be immediately evident but that will be hard to reverse. More on this in the predictions section. |
2019年是备份和恢复形成鲜明对比的一年，但也证实了该市场的巨大健康和增长潜力。但是，它正处于关键变革的风口浪尖，供应商将转向扩展的功能和新的用例。那些不投资于这些新能力（有机或通过收购）的人将进入缓慢下降的阶段，这可能不会立即显现出来，但很难扭转。有关此的更多信息，请参见预测部分。 |
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It is customary for some industry observers to give grades, score cards, and the like or to place vendors in geometrical forms invented by very ancient Gods of technology. By design, we will not do this, but one is free to read between the lines. Organizations that consume backup and BC/DR technology are in a constant state of change as the focus on leveraging data for reuse in other parts of the organization and external threats upend traditional approaches. |
一些行业观察家习惯于给出成绩、计分卡等，或者以非常古老的技术之神发明的几何形式放置供应商。按照设计，我们不会这样做，但人们可以在字里行间自由阅读。使用备份和业务连续性/灾难恢复技术的组织处于不断变化的状态，因为将重点放在利用数据以便在组织的其他部门重复使用以及外部威胁颠覆了传统方法。 |
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We saw the confirmation with newer entrants that proved to be much more than the “ankle biters” that some of the incumbents tried to coin them as. Some new niche players are emerging too, and they are executing at what seems like lightspeed compared with others. Niche is a starting point, so don’t get stuck there! |
我们看到了新进入者的确认，事实证明，这不仅仅是一些现任企业试图将他们当作的 “脚踝咬人”。一些新的利基市场也在涌现，与其他人相比，它们的执行速度似乎是光速。利基是一个起点，所以不要被困在那里！ |
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Equally as important are the changes and the execution we observed among the “traditional” incumbents. There are no sleeping giants to easily go after in this market anymore, or any vendors that are resting on their laurels. We have seen some significant strategy adjustments for the better accompanied by action and execution. It is hard to think of a market segment in IT with vendors that have been so disciplined in their go to market against a backdrop of intense competitive pressures. This is particularly true in the enterprise space. Taking a snapshot of the market a year ago—pun fully intended—and comparing it with today demonstrates how most vendors have actually delivered on their roadmaps and invested in their ecosystem and channels. |
同样重要的是我们在 “传统” 现有企业中观察到的变化和执行情况。在这个市场上，再也没有沉睡的巨头可以轻易追赶了，也没有任何供应商可以固步自封。我们已经看到一些重大的战略调整朝着更好的方向发展，伴随着行动和执行。很难想象 IT 领域会有一个细分市场，因为供应商在竞争压力很大的背景下进入市场时受到如此严格的纪律处分。在企业领域尤其如此。从一年前的市场快照来看（双关语完全是有意的），然后将其与今天的市场进行比较，可以看出大多数供应商实际上是如何实现其路线图并在其生态系统和渠道上进行投资的。 |
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In the mid-market, one vendor did particularly well with its focus on MSPs and some astute acquisitions and integrations. Another vendor that plays across a couple of segments confirmed its marketing and market superiority again and again. (Never underestimate great marketing.) |
在中端市场，一家供应商在专注于 MSP 以及一些精明的收购和集成方面表现特别出色。另一家跨越几个细分市场的供应商一次又一次地证实了其营销和市场优势。（永远不要低估出色的营销。） |
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The convergence of technologies to solve burning issues such as ransomware and cybersecurity was evident across the board, and in the M&A space as well (this one is obvious!). These were some interesting moves that should pay off (if well executed, of course). |
解决勒索软件和网络安全等紧迫问题的技术融合在各方面都很明显，在并购领域也是如此（这一点很明显！）。这些是一些有趣的举动，应该会有所回报（当然，如果执行得当的话）。 |
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Cloud, cloud, cloud…of course. But we’re not there yet. Lots of new solutions and new capabilities. Lots of new workloads to protect. Let’s be honest: It’s a mess out there. There is still some work to do to get coherent and consistent RPOs and RTOs in the cloud or to the cloud like what has been achieved with on-premises and for backup-as-a-service. This being said, many improved or new offerings came to the forefront in 2019, and this should be encouraging for end-users. However, SaaS backup and recovery is still clearly misunderstood by many as are SaaS SLAs in general. |
云、云、云... 当然。但是我们还没到。许多新解决方案和新功能。需要保护大量新工作负载。老实说：外面真是一团糟。要在云端或云端获得连贯一致的 RPO 和 RTO，还有一些工作要做，就像使用本地和备份即服务所实现的那样。话虽如此，许多改进或新产品在2019年走到了最前沿，这对最终用户来说应该是令人鼓舞的。但是，SaaS备份和恢复显然仍被许多人误解，就像一般的SaaS SLA一样。 |
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In 2019, we exposed how poorly protected Office 365 and Salesforce environments are. Luckily, vendors can help! |
2019 年，我们揭露了 Office 365 和 Salesforce 环境的保护有多差。幸运的是，供应商可以提供帮助！ |
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One big buzzword that we want to warn everyone against is “data management.” Please, vendors, turn off the buzzing marketing/PR machine. When something means completely different things to different people, it confuses them and the market. What is really happening is a pivot toward the intelligent reuse of data on the basis of having understood what it is, where it lives, etc. |
我们要提醒大家注意的一个大流行语是 “数据管理”。供应商请关闭嗡嗡作响的营销/公关机器。当某事对不同的人意味着完全不同的事物时，它会使他们和市场感到困惑。真正发生的情况是，在了解数据的本质、存放位置等的基础上，转向智能地重用数据。 |
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In addition, compliance mandates like GDPR and CCPA do a good job of reminding businesses that they had better be on top of their data. The fun is over. Now it’s about privacy, and this changes everything. Some vendors have started providing new solutions for new parts of the business, new personas, and new decision makers (who have money to spend). Maybe 2019 was in fact the beginning of the end of this traditional backup and BC/DR market…or at least a turning point. |
此外，诸如GDPR和CCPA之类的合规性要求在提醒企业他们最好掌握数据方面做得很好。乐趣结束了。现在是关于隐私，这改变了一切。一些供应商已经开始为业务的新部分、新角色和新决策者（有钱可花）提供新的解决方案。也许 2019 年实际上是这个传统备份和业务连续/灾难恢复市场终结的开始... 或者至少是一个转折点。 |