|
Any prediction effort would not be complete without the customary M&A “crystal ball” pronouncements. Don’t look for these here. Unless one has a perfect view of all the strategies and all the players, including a full view of all financial details, great market prediction capabilities, and genius financial engineering inspiration, it’s mostly conjecture and specific moves by one vendor or another, or their financial sponsors, can change on a whim or due to a poorly conducted negotiation. |
如果没有惯常的并购 “水晶球” 声明，任何预测工作都将是不完整的。不要在这里找这些。除非人们对所有策略和所有参与者都有一个完美的了解，包括所有财务细节的完整视图、出色的市场预测能力和天才的金融工程灵感，否则这主要是猜测，一个或另一个供应商或其财务赞助商的具体举措可能会改变一时兴起或由于谈判进展不佳。 |
|
Let’s not worry about specifics, but rather look at the bigger picture and make the following observations. Let’s call them five parameters that we believe will be at play, assuming (wishing) that no significant and lasting global economic slowdown takes place: |
我们不用担心细节，而是看大局并进行以下观察。假设（希望）不会发生重大而持久的全球经济放缓，假设（希望）我们认为它们将起作用的五个参数： |
|
Too many vendors are focused on the enterprise space and not everyone’s financials make sense. We believe that something has to give—unless you really like sock puppet mascots, or questionable office sharing ventures, for a more recent reference. |
太多的供应商专注于企业领域，并不是每个人的财务状况都有意义。我们认为必须有所作为 —— 除非你真的很喜欢袜子木偶吉祥物或可疑的办公室共享企业，作为最近的参考。 |
|
The equity structure and ownership of a vendor make a difference in strategy. A private equity-owned organization will not look for the same KPIs as a venture capitalist-owned company. This totally changes what makes sense and what doesn’t when it comes to M&A opportunities, investing, and divesting. |
供应商的股权结构和所有权对战略产生影响。私募股权拥有的组织不会寻求与风险投资家拥有的公司相同的关键绩效指标。在并购机会、投资和剥离方面，这完全改变了什么是有意义的，什么没有意义。 |
|
Execution matters. Marketing investment accelerates sales, and a clear message helps. Execution on strategy and roadmap and a sound partner strategy combined with marketing talent and investment/spend will make a significant difference. This has been proven over and over again. In the market today, some vendors fall short in one or multiple areas. |
执行很重要。营销投资可以加速销售，明确的信息会有所帮助。战略和路线图的执行以及健全的合作伙伴战略，再加上营销人才和投资/支出，将产生显著的变化。这一点已经一遍又一遍地得到证明。在当今的市场上，一些供应商在一个或多个领域都做不到。 |
|
Some niche players offer very attractive options to jumpstart new offerings and take positions in the next phase of the market or acquire specific capabilities to boost or renew a portfolio. |
一些利基参与者提供了非常有吸引力的选择，可以快速启动新产品并在下一阶段的市场中占据头寸，或者获得特定的能力来提升或更新投资组合。 |
|
Adjacent markets give us a sense of how offerings and partnerships may morph moving forward. We can see the storage and the vast cybersecurity segments starting to combine (as has already been seen in the past few years and in 2019) with the traditional backup and recovery space. |
相邻的市场让我们了解了产品和合作伙伴关系将如何向前发展。我们可以看到，存储和庞大的网络安全领域开始与传统的备份和恢复领域结合起来（正如过去几年和2019年所看到的那样）。 |
|
And finally, the only thing we can be sure of: There will be more data to protect and manage in 2020. |
最后，我们唯一可以肯定的是：到2020年，将有更多数据需要保护和管理。 |