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Research Brief: The Criticality of Data for Customer Experience (CX)
Nov 03, 2023
by Enterprise Strategy Group Research
Data and its free flow between service, sales, marketing, and commerce applications are foundational to the creation of digital customer experiences. Recent research by TechTarget’s Enterprise Strategy Group delved into the data management and platforms challenges organizations are facing in pursuit of customer experience (CX) goals, as well as subsequent impacts on technology spending in this area.
 
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