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Research Brief: GenAI Is Poised to Accelerate CX Transformation, But Are Organizations Ready?
Aug 30, 2023
by
Christian Perry
Organizations across markets and geographies are expecting generative artificial intelligence (GenAI) to disrupt and transform their business processes. Recent research by TechTarget’s Enterprise Strategy Group revealed some interesting findings when it comes to customer experience (CX) use cases for this buzzy technology.
Customer experience is the sum of a customer's digital interactions with a company throughout the customer lifecycle, from early online research of a product or service to active use and repeat business such as subscriptions. Most customer experience…