Whenever you visit our websites, information may be collected using cookies and similar tools to improve your user experience and to enhance the performance of the website.
Closing this message means you accept the use of cookies.

 
  • Report details
  • 3 Figures
  • 0 Tables
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Research Brief: The Criticality of Data for Customer Experience (CX)
Nov 03, 2023
by Enterprise Strategy Group _
Data and its free flow between service, sales, marketing, and commerce applications are foundational to the creation of digital customer experiences. Recent research by TechTarget’s Enterprise Strategy Group delved into the data management and platforms challenges organizations are facing in pursuit of customer experience (CX) goals, as well as subsequent impacts on technology spending in this area.
 
Page Count: 3
Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Enterprise Strategy Group _
To the Top