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ESG TechTruth: Apple + IBM = A Winning Enterprise Formula
The Apple and IBM partnership is paying off in key industry verticals.
Feb 05, 2015
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ESG TechTruth: Apple + IBM = A Winning Enterprise Formula
The Apple and IBM partnership is paying off in key industry verticals. |
In addition to announcing record revenues and profits, Apple’s recent Q1 2015 earnings call included an update on the firm’s mobile app development and analytics partnership with IBM. New ESG research finds that the alliance is resonating with customers: A considerable 30% of enterprise organizations say that the partnership will significantly accelerate their use of iOS devices and applications. This is especially true in key industry verticals (and traditional Big Blue bulwarks) highlighted by Apple CEO Tim Cook as the focus of initial app delivery, including retail and financial services.
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