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Research Brief: AI Investments Continue as Organizations Chase Benefits and Address Challenges
Research Brief
Mar 07, 2025
by Mike Leone, Emily Marsh, Christian Perry, Enterprise Strategy Group Research
Organizations are continuing a flurry of investments in AI, often spurred by ongoing enthusiasm around generative AI initiatives and their potential to radically improve operational efficiency and productivity. Recent research by Informa TechTarget’s Enterprise Strategy Group revealed that teams will sometimes find themselves paradoxically having to apply some of these investments to specific issues introduced by AI deployment.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Mike Leone
Principal Analyst, AI Software and Services
Emily Marsh
Associate Research Director
Christian Perry
Principal Research Director
Enterprise Strategy Group Research
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