Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2024 - December 2024) in five (5) regions across the Informa TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM. In this report you will find:

• The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.

• The top 25 granular topics growing the most across the Informa TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.