Whenever you visit our websites, information may be collected using cookies and similar tools to improve your user experience and to enhance the performance of the website.
Closing this message means you accept the use of cookies.

 
  • Report details
  • 3 Figures
  • 0 Tables
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Research Brief: Digital Experience Platforms Promote Stronger Overall Digital Experience Strategies
Research Brief
Oct 04, 2024
by Mike Leone, Bill Lundell, Emily Marsh, Enterprise Strategy Group Research
Offering seamless and personalized digital experiences for customers is a major directive for businesses operating in any market as this capability represents a competitive advantage and promotes brand loyalty. However, changing technology paradigms, an evolving cybersecurity landscape, and other factors can make this a tall order for the IT teams tasked with digital experience management. Recent research by TechTarget’s Enterprise Strategy Group revealed that employing a digital experience platform (DXP) can help organizations enhance and operationalize customer experiences and even guide digital experience strategies overall.
 
Page Count: 3
Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Mike Leone
Principal Analyst, AI Software and Services
Bill Lundell
Senior Research Director
Emily Marsh
Associate Research Director
Enterprise Strategy Group Research
To the Top