Whenever you visit our websites, information may be collected using cookies and similar tools to improve your user experience and to enhance the performance of the website.
Closing this message means you accept the use of cookies.
TechTarget and Enterprise Strategy Group ran a global survey that explored how technology buying teams are evolving as businesses adapt to a hybrid workforce, cloud acceleration, GenAI, and a new landscape where security is a collective responsibility. This report represents a mix of large, mid-sized, and small organizations across industries with insights coming from a blend of IT (65%), business and finance (35%) professionals who are involved in their organizations tech purchasing decisions. Below are 5 insights you can learn from this report:
• Which initiatives are impacting technology purchases the most • What motivates organizations to switch IT vendors and suppliers • The job role makeup of buying team members across departments and functions • Whom to target early/ top of funnel vs. late/ bottom of funnel • Top factors impacting vendor shortlisting
