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Cybersecurity Buyers' Media Consumption Preferences in 2024
Complete Survey Results
Mar 15, 2024
by
Corey DeFreese, TechTarget Research
TechTarget and Enterprise Strategy Group ran a global survey examining where cybersecurity buyers source information throughout their purchase journey.
5 insights you can learn from this report:
• Media types B2B buyers rely on when building a vendor shortlist • Channels where B2B buyers are spending more time doing research • What buyers want from vendor content including what motivates them to attend webinars • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers • What tech vendors need to do to maintain a strong ongoing relationship with their customers
This Complete Survey Results presentation focuses on the strategy, process, personas, and considerations involved in the deployment and use of data platforms. This includes coverage of data collection, repositories, organization, and analysis.
