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Report details
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Tables
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Executive Summary
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Introduction
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Research Findings
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Technology Spending Levels Are More Stable Amid an Economic Waiting Game, as…
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Cybersecurity, Information Management, and Customer Experience Are Common Priori…
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Zero-trust, Multifactor Authentication, and Security Information and Event Manag…
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Organizations Target Information Management Investments in GenAI and Data Govern…
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Larger and More Digitally Mature Organizations Are Prioritizing Customer Experie…
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Cloud-first and Hybrid Strategies Expand Amid Expected Cloud Applications Growth
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Data Center and Infrastructure Investments Include More Insight, Automation,…
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Conclusion
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Research Methodology
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Respondent Demographics
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Research Report: 2024 Technology Spending Intentions Survey
Feb 09, 2024
by
Bill Lundell, Christian Perry
While macroeconomic conditions have improved over the last several months, many businesses are still taking a cautious approach to spending. However, for many organizations, this is not an option when it comes to technology investments that underpin digital transformation efforts and increasingly serve as competitive differentiators. With this in mind, TechTarget’s Enterprise Strategy Group surveyed 938 senior IT and business decision-makers to ascertain IT budget outlooks for 2024, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2023 IT spending, as well as their 2024 IT budget and spending plans at either an entire organization level or a business unit/division/branch level.
Page Count: 33
Table of Contents
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Executive Summary
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Introduction
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Research Findings
(1)
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Technology Spending Levels Are More Stable Amid an Economic Waiting Game, as Digital Transformers Forge Ahead With Investments at Higher Levels
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Cybersecurity, Information Management, and Customer Experience Are Common Priorities With Direct Technology Spending Implications
(1)
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Zero-trust, Multifactor Authentication, and Security Information and Event Management Technologies Have Near-Term Cybersecurity Investment Momentum
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Organizations Target Information Management Investments in GenAI and Data Governance
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Larger and More Digitally Mature Organizations Are Prioritizing Customer Experience Initiatives
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Cloud-first and Hybrid Strategies Expand Amid Expected Cloud Applications Growth
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Data Center and Infrastructure Investments Include More Insight, Automation, and Security
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Conclusion
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Research Methodology
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Respondent Demographics
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