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Q4 2023 Activity Trends: What’s Driving Growth Across the TechTarget & BrightTALK Network
Feb 08, 2024
by
TechTarget Research
Discover what’s trending on our network to engage IT buyers in market now and improve marketing and sales effectiveness. This report covers trending areas of interest across 240+ IT markets over the last 6 months (July 2023 – December 2023) in five (5) regions across the TechTarget & BrightTALK network: WW, NA, EMEA, APAC, LATAM.
In this report you will find: • The top 20 broad technology markets driving the most activity in the past 6 months. Activity data can help show where audience research is growing or declining and therefore help reinforce which markets are on the rise or declining.
• The top 25 granular topics growing the most across the TechTarget and BrightTALK network in the last 6 months. This gives insight into the content areas that are on the rise right now to leverage in your conversations.
This Complete Survey Results presentation focuses on 2024 IT budget expectations, technology initiatives and priorities, year-over-year spending changes (overall and by different technologies), cloud usage trends, and how digital transformation initi…
