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Research Brief: The Role of Analytics in Digital Experience Strategy
Jun 06, 2023
by
Enterprise Strategy Group Research
You can't improve what you can't measure. This makes analytics a vital part of digital experience initiatives, which require continuous improvement of many experience elements—which might include product choices and recommendations, website layouts, marketing copy, and pricing—to establish and maintain successful return on technology investments. Enterprise Strategy Group research found that organizations deploy analytics in conjunction with digital experience to measure progress toward numerous external customer-facing and internal metrics. Companies planning new digital experience projects should bake analytics technologies into their plans to increase their odds of success.
As the hybrid workforce expands, employee communication and collaboration has become one of the highest priorities for organizations. This attention has led to an increase in the number of tools used to support UCC efforts and achieve business object…