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Research Brief: Using ESG Initiatives to Bolster Brand
Feb 21, 2023
by Bill Lundell, Jon Brown
While organizations can have altruistic reasons for embracing and implementing environmental, social, and governance (ESG) initiatives, there are also more self-serving drivers. Indeed, not only is improved brand development the most commonly cited ESG objective, nearly half of early adopters identify it as a benefit they have already realized as a result of implementing these initiatives.
 
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Bill Lundell
Senior Research Director
Jon Brown
Senior Analyst, IT Operations
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