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TechTarget’s Media Consumption and Vendor Engagement Study examines where buyers source information throughout their research journey, and what content is important to them and what it takes for vendors to make an impact. This is part 1 of a 3-part series.
The complete study covers 3 key areas:
1) The technology buyer's purchase journey
2) Frequented media types, sources and channels
3) How, when and where vendors should engage.
For deeper insight on buying teams and who is involved in tech purchases, consult our 2022 Purchase Process Study.
The complexity of gathering, maintaining, and interpreting huge volumes of data continues to plague organizations. It’s challenging to clean, integrate, and maintain data with goal of gaining rapid insight to help the business. But it’s not slowing…
