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Research Brief: Digital Experience Platforms Promote Stronger Overall Digital Experience Strategies
Research Brief
Oct 04, 2024
by Brian McKenna, Bill Lundell, Emily Marsh, Enterprise Strategy Group Research
Offering seamless and personalized digital experiences for customers is a major directive for businesses operating in any market as this capability represents a competitive advantage and promotes brand loyalty. However, changing technology paradigms, an evolving cybersecurity landscape, and other factors can make this a tall order for the IT teams tasked with digital experience management. Recent research by TechTarget’s Enterprise Strategy Group revealed that employing a digital experience platform (DXP) can help organizations enhance and operationalize customer experiences and even guide digital experience strategies overall.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director, Business Applications & Customer Experience
Bill Lundell
Senior Research Director
Emily Marsh
Associate Research Director
Enterprise Strategy Group Research
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