Understanding Sr. IT and Business Leaders’ Media Consumption Preferences in 2024

Mar 22, 2024
by Corey DeFreese, TechTarget _

TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from almost 700 global technology buyers of which 385 were Sr. IT or Business Leadership. Below are 5 insights you can learn from this report:

• Media Types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers


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