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Cybersecurity Buyers' Media Consumption Preferences in 2024
Complete Survey Results
Mar 15, 2024
by
Corey DeFreese, TechTarget _
TechTarget and Enterprise Strategy Group ran a global survey examining where cybersecurity buyers source information throughout their purchase journey.
5 insights you can learn from this report:
• Media types B2B buyers rely on when building a vendor shortlist • Channels where B2B buyers are spending more time doing research • What buyers want from vendor content including what motivates them to attend webinars • Trends in vendor loyalty, including what causes customers to switch vendors/suppliers • What tech vendors need to do to maintain a strong ongoing relationship with their customers
