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Research Brief: GenAI Is Poised to Accelerate CX Transformation, But Are Organizations Ready?
Aug 30, 2023
by Christian Perry
Organizations across markets and geographies are expecting generative artificial intelligence (GenAI) to disrupt and transform their business processes. Recent research by TechTarget’s Enterprise Strategy Group revealed some interesting findings when it comes to customer experience (CX) use cases for this buzzy technology.
 
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Christian Perry
Principal Research Director
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