The potential for a wide variety of organizations to build and deploy AI applications to support and run various aspects of their business is significant. Accordingly, storage solution providers, including Pure Storage, continue to focus on creating products and solutions aimed at enabling such environments. Pure’s portfolio includes a range of AI-enabling capabilities; the company’s FlashBlade//S product line is certified with NVIDIA DXG SuperPOD, for example.
Right now, however, the most consequential build-out of AI infrastructure is taking place among a relatively small number of hyperscalers, GPU-as-a-service specialists, and other “AI factories” such as advanced research facilities and government agencies. This is the space Pure is targeting with its latest offering, FlashBlade//EXA.
It’s a significant announcement for a couple of reasons. First, it’s a statement of intent that Pure believes its underlying technology is capable of serving not just the needs of mainstream enterprises, but also the taxing demands of organizations building AI at extreme scale.
Second, the FlashBlade//EXA architecture emphasizes the power and extensibility of its software. Though Pure is often associated with hardware-level innovations such as its DirectFlash Modules, it is a software company at heart. FlashBlade//EXA’s architecture emphasizes this, in part because it’s a modified variant of its Purity//FB software that runs on a combination of third-party servers and SSDs, as well as Pure’s own hardware.
Pure’s logic here is based on understanding the specific needs of these types of buyers and knowing where it can add the most value. Organizations building large- and hyper-scale AI factories have typically made massive investments in compute/GPUs and related hardware; what they really struggle with is building an infrastructure that can scale to extreme levels within a cost model that makes sense.