Google Cloud presented a bold and sweeping vision of its plan to build on its position as the fourth-largest software company to lead the fast-emerging enterprise market for artificial intelligence solutions at its recent London summit. Building on the blizzard of new product announcements made at its Next conference earlier in the year, the company is turning its focus to integration in order to reduce friction and drive better outcomes for customers. As new data from TechTarget’s Enterprise Strategy Group confirms the huge level of enterprise interest in generative AI, the additions seem very well timed.