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TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. This report focuses on responses from 240 EMEA technology buyers across IT management and senior business roles. Below are 5 insights you can learn from this report:
• Media Types B2B buyers rely on when building a vendor shortlist
• Channels where B2B buyers are spending more time doing research
• What buyers want from vendor content including what motivates them to attend webinars
• Trends in vendor loyalty, including what causes customers to switch vendors/suppliers
• What tech vendors need to do to maintain a strong ongoing relationship with their customers
