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Understanding Tech Buyers' Media Consumption Preferences in 2024
Nov 20, 2023
by
TechTarget Research
TechTarget and Enterprise Strategy Group ran a global survey examining where buyers source information throughout their purchase journey. New this year! Buyer perceptions on AI-generated content.
This report focuses on responses from 600+ global technology buyers in across IT management and senior business roles.
The need to accelerate IT operations is perhaps more urgent than ever, as business and other organizational leaders look directly to IT to enable fast business decision-making. The good news is that technology quivers are brimming with tools to suppo…