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Modern Organizations Increasingly Strive for the ‘Digital-first’ Approach
Organizations Recognize that DX Platforms Can Enable Business Advantage
Strong DXP Adoption Can Get Stronger Through Third-party or Delivery Partners
How Digital Transformation Directives Make Investments in DXP Imperative
Conclusion
Research Methodology
Respondent Demographics
Research Report: Digital Experience Platform Trends
Apr 03, 2023
by
Enterprise Strategy Group Research
Today’s businesses are evolving rapidly to meet new customer expectations. This includes leveraging digital experience platforms to help deliver strategic digital transformation initiatives. Modern organizations are demanding more and faster results from their digital transformation investments, especially around the customer experience (CX). Measuring the impact of these initiatives is important as organizations seek to identify what is working and what needs adjusting. Additionally, it is imperative to understand how organizations are using DXPs to enhance the end-to-end customer journey in response to today’s dynamic market and technology landscape.
To understand these and other digital experience platform trends, including understanding the underlying digital ecosystems, ESG surveyed 371 IT and business professionals in North America (US and Canada) who are responsible for digital transformation strategies, digital experience platforms, and customer experience ecosystems at their respective organizations.
Page Count: 20
Table of Contents
Executive Summary
Report Conclusions
Introduction
Research Objectives
Research Findings
Modern Organizations Increasingly Strive for the ‘Digital-first’ Approach
Organizations Recognize that DX Platforms Can Enable Business Advantage
Strong DXP Adoption Can Get Stronger Through Third-party or Delivery Partners
How Digital Transformation Directives Make Investments in DXP Imperative
TechTarget’s Enterprise Strategy Group (ESG)’s Complete Survey Results provide the complete output of syndicated research surveys in graphical format. In addition to the data, these documents provide background information on the survey, including…
