ESG Brief: Data Protection and Channel Readiness
ESG Brief

Jun 05, 2015
Evaluating and acquiring data protection technologies has historically been a channel-driven (or at least channel-accelerated) activity and means to market. But recent ESG research on role diversification within IT organizations revealed lackluster involvement by VARs and SIs in regard to data protection—and diminished confidence among end-user organizations in the ability of their VARs and SIs to discuss data protection alternatives meaningfully. This brief explores those sentiments and offers initial guidance on how data protection vendors can help their channel partners be more profitable and differentiable.

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