Whenever you visit our websites, information may be collected using cookies and similar tools to improve your user experience and to enhance the performance of the website.
Closing this message means you accept the use of cookies.
Evaluating and acquiring data protection technologies has historically been a channel-driven (or at least channel-accelerated) activity and means to market. But recent ESG research on role diversification within IT organizations revealed lackluster involvement by VARs and SIs in regard to data protection—and diminished confidence among end-user organizations in the ability of their VARs and SIs to discuss data protection alternatives meaningfully. This brief explores those sentiments and offers initial guidance on how data protection vendors can help their channel partners be more profitable and differentiable.
Page Count: 3
Table of Contents
Overview
How Channel Partners Can Boost Client Confidence and Expand Their Data Protection Role
In order to assess IT spending priorities over the next 12-18 months, ESG recently surveyed 601 IT professionals representing midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America and Western…