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Research Brief: Manufacturers Hop Aboard the GenAI Train Despite Inherent Challenges
Research Brief
Mar 25, 2026
by Mark Beccue, Emily Marsh, Christian Perry
The manufacturing industry has often been a forerunner in striving for automation, as the scale of operations in that sector means even marginal improvements can exponentially increase profitability. As such, it makes sense that these organizations are looking to put GenAI to work automating and streamlining their processes, supply chains, and production environments. Recent research by Omdia investigated how manufacturers are handling GenAI implementations and associated challenges.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Mark Beccue
Principal Analyst, Artificial intelligence
Emily Marsh
Associate Research Director
Christian Perry
Principal Research Director
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