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Business Drivers and Strategic Technology Priorities
Adoption Status and Implementation Friction
Financial Foundations and the Partner Ecosystem
From Generative AI to Agentic AI
Conclusion
Research Methodology
Research Report: The Roadmap for Enterprise AI Investment in 2026
Research Report
Feb 27, 2026
by
Mike Leone
The Omdia 2026 IT Enterprise Insights (ITEI) survey serves as a definitive roadmap for understanding the forces driving enterprise technology strategy, spending, and sourcing across the global economy. As AI moves past the experimental phase and becomes a core component of business strategy, this research identifies the critical inflection point where organizations transition from basic productivity assistants toward sophisticated, autonomous agentic systems. While the potential for high returns is evident, Omdia research indicates that many companies encounter significant obstacles such as high costs, fragmented data, and a shortage of specialized talent.
This report examines how organizations navigate these pressures, where capital is being deployed, and the ways in which partners are utilized to move AI projects into production. By exploring technology drivers across all geographical markets and key verticals, Omdia provides a comprehensive view of the macro trends and specific triggers that move AI from a localized pilot to an enterprise-wide operational standard. While the broader survey covers the full spectrum of enterprise technology, the following analysis focuses on a targeted subset of findings most closely connected to the AI market.
Page Count: 18
Table of Contents
Executive Summary
Report Conclusions
Introduction
Research Objectives
Research Findings
Business Drivers and Strategic Technology Priorities
