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Data Protection Technologies Saturate Enterprise Environments
The Data Protection Gap Persists—and GenAI Exacerbates the Problem
Most Organizations Plan to Ramp Up Data Protection Spending
Conclusion
Research Methodology
Respondent Demographics
Research Report: The Ransomware Reality: Cyber Resilience, Data Resilience, and Data Protection
Research Report
Nov 28, 2025
by
Jon Brown, Emily Marsh
The era of traditional backup is entering its twilight, prompting organizations to shift their approach to data protection. Simultaneously, increased cyberthreats, especially ransomware attacks, and strategic investments in AI and other data-intensive workloads have fundamentally altered how organizations evaluate data protection vendors and offerings. Modern business is built atop data copies, and organizations are working to enhance those copies with higher levels of protection, security, readiness, and recovery. They must also better understand the data to optimize costs and accelerate business initiatives.
In order to gain insights into these trends, Omdia surveyed 400 IT and data protection professionals in North America (U.S. and Canada) involved with or responsible for evaluating, purchasing, managing, and building data protection and resilience solutions.
Page Count: 21
Table of Contents
Executive Summary
Report Conclusions
Introduction
Research Objectives
Research Findings
The Ransomware Attack Landscape Intensifies
Data Protection Technologies Saturate Enterprise Environments
The Data Protection Gap Persists—and GenAI Exacerbates the Problem
Most Organizations Plan to Ramp Up Data Protection Spending
