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Research Brief: Messaging on AI-enabled Endpoint Benefits Needs to Mature
Research Brief
May 09, 2025
by Gabe Knuth, Emily Marsh, Bill Lundell, Enterprise Strategy Group Research
The messages from vendors in the early days of AI PCs were focused on concepts like audio and video enhancement, real-time translation, and accessibility features (e.g., sign language interpretation, gesture-based controls, etc.). As the AI PC market matures, new light is shone on the success factors that organizations need to see to increase adoption, and recent research by Enterprise Strategy Group found that those features go far beyond basic AI functionality and value.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Gabe Knuth
Senior Analyst, End User Computing & User Protection
Emily Marsh
Associate Research Director
Bill Lundell
Senior Research Director
Enterprise Strategy Group Research
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