Research Brief: ARM-based Windows Devices Are Getting Serious Attention
Research Brief

May 09, 2025
by Gabe Knuth, Emily Marsh, Bill Lundell, Enterprise Strategy Group Research
The allure of Windows PCs equipped with ARM processers has been tantalizing for many years, especially with the rise of more powerful smartphones. The desire reached a fever pitch when Apple switched to an ARM architecture for its laptops in 2020, which enabled it to boast unheard of battery life and performance numbers. Since then, Microsoft (and hardware vendors) have been looking to diversify their offerings. Recent research by Enterprise Strategy Group investigated the current interest levels in ARM-based Windows devices as well as the benefits and challenges organizations expect to experience from utilizing them.
 

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