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Research Brief: Enterprises Tap GenAI Partners as Challenges Mount
Research Brief
Feb 11, 2025
by
Mike Leone, Emily Marsh, Christian Perry, Enterprise Strategy Group Research
Enterprises (1,000+ employees) are turning to generative AI (GenAI) for wide-ranging strategic benefits, but they’re far more likely to encounter certain challenges than large midmarket (500 to 999 employees) in these endeavors, according to research by Informa TechTarget’s Enterprise Strategy Group. A recent study found that although both large and smaller organizations engage with partners regularly to overcome GenAI project challenges, enterprise-size firms tend to need vendors’ support in specific crucial areas in their pursuit of large-scale transformation.
