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Research Brief: Generative AI Expansion Reveals Heavy Use of Large Language Models and Customization
Research Brief
Jan 16, 2025
by
Mike Leone, Mark Beccue, Emily Marsh, Christian Perry, Enterprise Strategy Group Research
As generative AI (GenAI) barrels forth within organizations across numerous use cases, teams are ramping up their use of large language models (LLMs) to support these initiatives. Whether developed internally or with the expertise of specialized third parties, these models are helping organizations to streamline, scale, and customize their GenAI initiatives. Research by TechTarget’s Enterprise Strategy Group uncovered the modes by which professionals are engaging today with LLMs to achieve their GenAI goals.
