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Research Brief: Assessments Are Underway as Organizations Examine the Impact of GenAI
Research Brief
Jan 16, 2025
by Mike Leone, Mark Beccue, Emily Marsh, Christian Perry, Enterprise Strategy Group Research
As organizations settle into a range of generative AI (GenAI) use cases, teams are getting assessments underway to measure whether deployments are successful and meeting expectations. Research by TechTarget’s Enterprise Strategy Group looked into how organizations are monitoring the progress of their GenAI initiatives as they seek productivity gains and business value that exceed expectations.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Mike Leone
Principal Analyst, AI Software and Services
Mark Beccue
Principal Analyst, Artificial intelligence
Emily Marsh
Associate Research Director
Christian Perry
Principal Research Director
Enterprise Strategy Group Research
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