Whenever you visit our websites, information may be collected using cookies and similar tools to improve your user experience and to enhance the performance of the website.
Closing this message means you accept the use of cookies.

 
  • Report details
  • 1 Figures
  • 0 Tables
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Research Brief: The Importance of Security for Digital Experience Platform Strategies
Research Brief
Oct 04, 2024
by Brian McKenna, Bill Lundell, Emily Marsh, Enterprise Strategy Group Research
Digital experience optimization can be an exciting part of business strategy due to its potential to improve customer engagement and win brand loyalty. However, recent research by TechTarget’s Enterprise Strategy Group found that organizations are not eschewing precautions around cybersecurity in favor of other business motivations when considering platforms that enable digital experience operations.
 
Page Count: 2
Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director, Business Applications & Customer Experience
Bill Lundell
Senior Research Director
Emily Marsh
Associate Research Director
Enterprise Strategy Group Research
To the Top