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Report details
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26
Figures
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Tables
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Executive Summary
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Introduction
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Research Findings
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GenAI Market Adoption Is Accelerating Through the Early Stage
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Operational Approaches Are Already Showing Signs of Maturity
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GenAI Best Practices, Use Cases, and Applications Remain Unsettled
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GenAI Aspirations Include AI Agents, Innovation and Creativity Gains, and Transf…
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The Market Prefers Full-stack AI Vendors and In-house Development, but Buy and…
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Conclusion
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Research Methodology
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Respondent Demographics
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Research Report: The State of the Generative AI Market: Widespread Transformation Continues
Research Report
Sep 20, 2024
by
Mark Beccue, Mike Leone, Emily Marsh, Enterprise Strategy Group Research
Generative AI (GenAI) has taken the world by storm since OpenAI introduced ChatGPT in late 2022, and it is widely considered one of the most potentially transformative technologies in many years. However, GenAI technology and the market ecosystem are evolving quickly, and many organizations are struggling to stay abreast of the constantly changing landscape. As this nascent market emerges, organizations continue to seek guidance to help steer their deployments, asking: What are the emerging best practices? Which use cases are prevailing? How mature is the market, and how is this maturity defined? Is it best to build, buy, or partner? The ever-evolving nature of the answers to these questions creates a complex scenario for organizations that want to leverage GenAI technology.
To gain further insight into these trends and challenges, TechTarget’s Enterprise Strategy Group surveyed 832 professionals at organizations across the globe involved in the strategy, decision-making, selection, deployment, and management of generative AI initiatives and projects at their organization and familiar with their organization’s use of third parties to support generative AI initiatives.
Page Count: 24
Table of Contents
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Executive Summary
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Introduction
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Research Findings
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GenAI Market Adoption Is Accelerating Through the Early Stage
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Operational Approaches Are Already Showing Signs of Maturity
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GenAI Best Practices, Use Cases, and Applications Remain Unsettled
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GenAI Aspirations Include AI Agents, Innovation and Creativity Gains, and Transformational Customer Service
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The Market Prefers Full-stack AI Vendors and In-house Development, but Buy and Partner Options Loom
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Conclusion
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Research Methodology
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Respondent Demographics
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