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  • Abstract
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Research Brief: The Synergy Between Generative AI and Contact Centers
Research Brief
Aug 13, 2024
by Brian McKenna, Emily Marsh, Bill Lundell, Enterprise Strategy Group Research
Generative AI (GenAI) is on the operations improvement roadmap of business lines across industries, and the sphere of customer experience is no different. Research from TechTarget’s Enterprise Strategy Group shows cautious optimism from leaders tasked with directing contact centers that GenAI could boost productivity and effectiveness in supporting crucial customer interactions.
 
Page Count: 4
Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Brian McKenna
Senior Analyst, Business Applications & EMEA Analyst Services Director, Business Applications & Customer Experience
Emily Marsh
Associate Research Director
Bill Lundell
Senior Research Director
Enterprise Strategy Group Research
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