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Research Brief: Generative AI Becomes an Analytics and Business Intelligence Game Changer
Research Brief
Jul 25, 2024
by Mike Leone, Christian Perry, Emily Marsh, Enterprise Strategy Group Research
Generative AI (GenAI) use is on the strategic charter of business lines across organizations and industries. Recent research by TechTarget’s Enterprise Strategy Group found that the space of business intelligence (BI) is no different, with decision-makers planning for robust GenAI usage that promises to boost engagement in analytics tools that supply crucial business insights.
 
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Table of Contents
  • Abstract
  • Overview
  • Analysis
  • Conclusion
Categories
Mike Leone
Principal Analyst, AI Software and Services
Christian Perry
Principal Research Director
Emily Marsh
Associate Research Director
Enterprise Strategy Group Research
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