Research Report: 2024 Technology Spending Intentions Survey

Feb 09, 2024
by Bill Lundell, Christian Perry
While macroeconomic conditions have improved over the last several months, many businesses are still taking a cautious approach to spending. However, for many organizations, this is not an option when it comes to technology investments that underpin digital transformation efforts and increasingly serve as competitive differentiators. With this in mind, TechTarget’s Enterprise Strategy Group surveyed 938 senior IT and business decision-makers to ascertain IT budget outlooks for 2024, both overall and for specific technologies, and to determine the key business and technology priorities driving these spending plans. Survey respondents were employed at midmarket (100 to 999 employees) and enterprise-class (1,000 employees or more) organizations in North America, EMEA, APAC, and Latin America. All respondents were personally responsible for or familiar with their organization’s 2023 IT spending, as well as their 2024 IT budget and spending plans at either an entire organization level or a business unit/division/branch level.

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