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Research Brief: Charting the Course of AI Adoption: Ambitions and Barriers
Dec 11, 2023
by Mike Leone, Christian Perry
Organizations have been broadly and enthusiastically adopting initiatives involving artificial intelligence, and the maturity of those initiatives within business operations is on the rise. Recent research by TechTarget’s Enterprise Strategy Group found two key drivers of these trends: anxieties that businesses will miss out on the advantages of generative AI (GenAI) and the increasing focus of vendors and partners on simplifying their products and services.
 
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Mike Leone
Principal Analyst, AI Software and Services
Christian Perry
Principal Research Director
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