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2GenAI Adoption Is Nascent But Will Gain Extensive Traction in the Next Year
9Planned Generative AI Use Cases Will Impact Nearly Every Corner of Organizations
2GenAI Stakeholders Emerge Across All Organizational Departments
2GenAI Shows Strong Opportunity for Third-party Vendors and Service Providers,…
GenAI Integration Will Spark Sales, But to What Extent?
1To Assess GenAI, Organizations Will Turn to…GenAI
1Conclusion
2Research Methodology
1Respondent Demographics
Research Report: Beyond the GenAI Hype: Real-world Investments, Use Cases, and Concerns
Aug 18, 2023
by
Mike Leone, Christian Perry
While AI in general was already assimilating into the everyday business and IT lexicon thanks to ongoing AI and analytics strategies and initiatives, GenAI recently stormed the market and mindshare of decision makers across industries and major geographic markets. Business leaders see a massive opportunity to positively impact operations and customer strategies with GenAI, but its adoption and use across all business units carry a fair share of trepidation.
Most organizations are aware of GenAI, and a rising percentage are currently formulating strategies to both harness the technology’s benefits and control its use to prevent data quality issues and information leaks. To assess the state of GenAI strategies and plans, TechTarget’s Enterprise Strategy Group surveyed 670 IT professionals and business decision makers in North America (65%), EMEA (18%), APAC (16%), and LATAM (2%) involved with generative AI initiatives in their organization.
Page Count: 21
Table of Contents
Executive Summary(3)
Report Conclusions(3)
Introduction(2)
Research Objectives(2)
Research Findings(16)
GenAI Adoption Is Nascent But Will Gain Extensive Traction in the Next Year(2)
Planned Generative AI Use Cases Will Impact Nearly Every Corner of Organizations(9)
GenAI Stakeholders Emerge Across All Organizational Departments(2)
GenAI Shows Strong Opportunity for Third-party Vendors and Service Providers, But the Market Will Not Be Their Exclusive Territory(2)
GenAI Integration Will Spark Sales, But to What Extent?
To Assess GenAI, Organizations Will Turn to…GenAI(1)
As AI continues its meteoric rise into business and IT environments, organizations are rapidly assembling or accelerating strategies to support AI technologies across every applicable area. Unlike niche technologies that impact only certain processes…
