Research Brief: Paying a Price Premium for ESG

Feb 21, 2023
by Bill Lundell, Jon Brown
The principles of environmental, social, and governance (ESG) initiatives increasingly matter as a technology brand attribute and are subsequently new and important evaluation factors for IT buyers. It follows then that the vast majority of organizations will pay a price premium for products and/or services from vendors that demonstrate a firm commitment to ESG, a trend that is even more pronounced among younger organizations.
 

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