ESG Blog: A Video Interview about SOAPA with Haiyan Song, SVP of Splunk, Part 1
In this video, I talk with Haiyan Song, SVP of Security Markets at Splunk,who comments on changing security requirements, customers’ desired outcomes, and what this means for Splunk.
Jon Oltsik   ESG Blog: A Video Interview about SOAPA with Haiyan Song, SVP of Splunk, Part 1
Author: Jon Oltsik

 

Splunk_SOAPA.jpgThe trend toward security operations analytics platform architectures (SOAPA) is impacting the traditional SIEM market, causing leading vendors to adapt their strategies to accommodate the need for product integration and functional expansion. In this video, I talk with Haiyan Song, SVP of Security Markets at Splunk,who comments on changing security requirements, customers’ desired outcomes, and what this means for Splunk’s business strategy and R&D investments.



Video Transcript

Jon: We're here to talk about SOAPA today with Haiyan Song from Splunk. Welcome Haiyan.

Haiyan: Thank you for having me.

Jon: So one of the things with SOAPA is that it's an integrated architecture of lots of different vendor technologies. And Splunk has had an ecosystem of partners for a long time. How does that benefit the company? How does that benefit customers?

Haiyan: I love the sound of SOAPA.

Jon: Well, thank you.

Haiyan: And I think it's almost like a good way, a very prescriptive way to describe what we've been trying to do at Splunk. I have made this comment multiple times. What Splunk tried to do is really help customer build a nerve center. Nerve center for security.

And to have a real effective nervous system, you need a centerpiece. I think that's how you the call the SIN's, you know, role in that. But SIN won't be able to really do anything unless they're very well integrated with various technology. That's where the partner come in.

And Splunk has always been focusing on building that ecosystem. I think the SOAPA architecture, the description, and the perscription, in many ways, really enables that ecosystem to work well together.

Jon: And how about the partners? What do they get out of that relationship?

Haiyan: I think they'll get out of that to say how customers would see their technology play into a overall nerve center, and the customer will get out of that as a simple, easy integrated, and hopefully already integrated solution that they can start using right away.

Jon: Okay. Now I'm always amazed at the passion and the interaction of your customers with each other and with Splunk. So where are your customers pulling you to do more or to actually accentuate SOAPA?

Haiyan: So maybe just a little bit of history. When I first started at Splunk, and we sort of minted this term that security needs to be analytics driven. That's a core piece of your SOAPA , the analytics piece. And where also the customers has very much helped us shift the emphasis investment in many way in responses.

So we initiated this industry-wide program last year called Adaptive Response, and that's really driven by some of the customers when we look at where they spend our time with our technology. It's investigation, it's breach response, and we wanted to enhance that capability.

Jon: Okay. And so what are the outcomes that you're seeing customers really looking for or benefiting from with SOAPA and Splunk?

Haiyan: I think if you look at the threat landscape and the digitization trend we live in right now, and customers need something that's really, really fast, really, really dynamic because nothing is steady and nothing is static. And so SOAPA give the vendors like Splunk and the ecosystem for security a mechanism to provide that adaptive response capability.

Jon: Okay. So the customers are benefiting from, not only analytics, but the response, the ability to do something.

Haiyan: Yeah, if you think about is reduce the time for radiation and increase the ability to detect things because now you have the ability to bring all the things together, better contextualization of your data, and faster and higher fidelity of detection.

Jon: Well, that's SOAPA in a nutshell. So thanks. Will you stay around and talk to me some more for part two of this video series?

Haiyan: Always.

Jon: Oh, thanks so much.


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